With the changing habits of customers, the significance of digital channels of sales and electronic commerce is growing. As these visitors of social networks and websites digital marketing comes into the focus. What are the trends in this way of selling and what is the place of the next-generation marketing? Here are the answers and trends:
Agile organization - constant evaluation and customization of sales channels. Given that electronic commerce takes place on the Internet, but we know it is a "living thing", it is necessary to monitor performance on a regular basis and to test different approaches.
Omnichannel store - digital omnipresence of a particular brand or e-store with consumers. In order to continuously be on the mind of your consumers, it's important to be present wherever they are: on all devices, networks, and platforms, it's important that this presence is consistent. Omnichannel is the successor to the multichannel concept, but it is also different from it because it signifies the synergy of all channels of communication, sales, and promotion.
Contextual user experience - customizing customer experience in shopping, taking into account the needs and interests of customers. The only way to get the most out of every visit to your online store is to give the customer exactly what he wants, wherever he wants. Although it may seem that the electronic store functions by itself, this is, unfortunately, not true. As we said, it is necessary to attract visitors to your store, convert them to customers (convert) and retain them.
When we talk about the use of digital marketing in e-commerce, this is the multistage connection of these 2 concepts into all 3 phases: in attracting, converting and retaining. It is here that the significance of the 2nd trend that we mentioned has been seen.
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